For this self-initiated vintage fashion label, I developed the brand identity, creative direction, and visual language from the ground up, translating a passion for sustainable fashion into a fully realized collection. Acting as both founder and art director, I curated and styled 12 second-hand looks for presentation during Fashion Week, sourcing vintage garments and reimagining them into cohesive, contemporary outfits. The project combined fashion curation, editorial storytelling, and brand-building, with a focus on circular design practices and conscious consumption. Through careful styling, creative direction, and visual merchandising, I crafted a collection that celebrated individuality while demonstrating the creative potential of existing garments.